WHAT IS OPEN UP?
Let’s open up over whisky is an initiative that started back in the summer of 2021, where different suppliers from the whisky industry came together to bring down the barriers and stereotypes of the whisky consumer, and also make women feel more included in this wonderful world.
It all began with a phonecall and a meeting between a representative from Beam Suntory and High Coast Whisky. It could have ended with just a cup of coffee in the sun, but the idea grew and so the journey began. The people behind this great initiative are Emelie Andersson from Bacardi, Sara Larsson from High Coast, Susan Stenström from SWF and Whisky business, Jan Groth from World Whisky Forum, Emma Andersson from Allt om Whisky, Mariana Amengual, Bobby Fletcher and Alejandra Valdes from Beam Suntory. Also, along the journey, James McCallum Heyman from Diageo, Michaela Weckman from Edrington, Jeanette Tranberg from Hans Just and Daniel Andersson from Nigab have joined us in this journey towards change.view more
Our vision is to make the whisky community inclusive “for him, for her, for everyone” that wants to raise a glass for whisky.
We as members of the initiative and the team around Open up over whisky are committed to continuing this journey, and together, we will make sure this will not be forgotten or silenced. This is not the end; this is just the beginning. We understand this is a long journey, and it won’t be easy, but together we think that this change is possible. The first step is to realize that we need to look ourselves in the mirror and start with the environment closest to us. We will have more panel discussions and invite more people from different parts of the world to get involved. We will continue to ask the difficult questions and stand by those who need our support, and to foster a more welcoming environment for everyone no matter of their background. Let’s start the change now. Whisky is for everyone!
Education and training inspire respectful conversations, encourage a responsible community, and use joy and humility to set limits through trusting conversations to describe its necessity.
An equal and inclusive whisky world. Education and training inspire respectful conversations, encourage a responsible community, and use joy and humility to set limits through trusting conversations to describe its necessity.
Equality, parity, fellowship community, remissive, responsibility.