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ABOUT US

Susan Serstorm

SUSAN STERSTORM

SWF Second Chairwoman &
Whiskybusiness Co Founder

I am extremely honored and proud de be part of the collaboration with Let’s open up over whisky/women in whisky panel where all participants attend and work for a more including branch.view more

SARA LARSSON

Brand Ambassador
High Coast Whisky

When James who was working for Beam Suntory at the time called me up to meet over a cup of coffee in the sun, I had no idea what to expect. We talked, had coffee and a nice time ad it could have ended there, but we both felt that this could be the start of something great, and hopefully something that will turn out to be big.view more

Sara Larsson
Janne Groth

JANNE GROTH

Founder
World Whisky Forum

During the last 25 years, the whisky industry has been a significant part of my life. The business’s pros and cons have appeared, nothing strange with that, but one thing has constantly stroked me, and that is the old-fashioned way of looking at the consumers. view more

Emelie Andersson

EMELIE ANDERSSON

Customer Marketing Manager
Bacardi Travel Retail

This is a great initiative that invites and empowers consumers to help create the future of whisky marketing. At Bacardi, consumers are at the heart of everything we do, and we are committed to making whisky a more inclusive and welcoming category for everyone.view more

JAMES MCCALLUM

Partner Manager Sweden &
Finland Diageo

After several years organizing whisky events and partaking in whisky events where we witnessed firsthand the patriarchal, macho, locker room behaviors and culture, it became apparent that for us working in the industry, for some of the largest suppliers in the industry, needed to push for change.view more

James Mc Callum
Mariana Amengual

MARIANA AMENGUAL

Global Brand Manager
Beam Suntory

Through Let’s Up Over Whisky Forum, we wanted to create and establish a space where we could prompt discussions around key transversal topics for the industry.view more

Emma

EMMA ANDERSSON

Editor in Chief
Allt om Whisky Magazin

The global whisky industry is more diverse than ever. Today, there are more woman not only enjoying Whisky Globally but also involved in all aspects including Whisky making, Marketing, Sales and Distribution. Woman are a key demographic for the industry, yet it is still widely considered a Man’s World.view more

MICHAELA WECKMAN

Key Account Manager
Nordics

It´s always been important to me that everyone feels welcome, valued and able to be their authentic selves. LET`S OPEN UP is a great initiative that gives a platform for everyone to be a part of the world of whisky. I feel privileged to be able to work towards a more diverse future.
Michaela Weckman
Jeanette Tranberg

JEANETTE TRANBERG

Hans Just – Travel Retail
Brand AmbassadoR

It’s an honor to be part of this amazing project. Working in the industry for more than 20 years it is truly a vision to open up and welcome everyone into this wonderful world of whisky.
Emma

EMMA ANDERSSON

Editor in Chief
Allt om Whisky Magazin

The global whisky industry is more diverse than ever. Today, there are more woman not only enjoying Whisky Globally but also involved in all aspects including Whisky making, Marketing, Sales and Distribution. Woman are a key demographic for the industry, yet it is still widely considered a Man’s World.view more

FOR
HIM

Logo Let´s open up over Whisky
Logo Let´s open up over Whisky

FOR
HER